PORTFOLIO
ABOUT
I am Huy Mai – a Creative Director, Lecturer, and Entrepreneur with a deep passion for the marketing and communication industry. Over the years, I have honed my craft at global agencies, holding key positions such as Designer, Art Director, and Creative Director. This journey has allowed me to gain a comprehensive understanding of the entire communication landscape, spanning branding, advertising, digital, social, events, and activations.
My approach is rooted in tailoring creative solutions that align with each client’s unique needs and goals. I believe in not just delivering ideas but creating values that resonate and endure.
Clients I handled: ABInbev; Unilever; Friesland Campina; Microsoft; Carlsberg; Nestlé; Huawei; Castrol; Lazada; Prudential; Sapporo; EVA Air; Bridgestone etc.
PHILOSOPHY
GOOD IDEAS GIVE US INSPIRATION,
GREAT IDEAS BRING US HAPPINESS,
BAD IDEAS PREPARE US A START.
PROFESSIONAL EXPERIENCE
Creative Director - Mai Creative (Jan 2021 - Present) 4 yrs
Led the creative team, including planners, art directors, and copywriters, to develop innovative communication solutions:
1. Conducted research and defined creative and communication strategies.
2. Developed communication concepts, big ideas, taglines, and campaign execution plans.
3. Shaped art direction, key visuals, and artistic styles to establish strong brand identity.
Creative Director - Dentsu iProspect (Apr 2019 – Mar 2021) 2 yrs
iProspect Vietnam is The Digital Agency of Dentsu Group.
Led creative teams, including Art Directors, Designers, and Copywriters, to drive innovative solutions across three key areas:
1. Innovation Products – Researched and developed iProspect's in-house digital product ecosystem. Worked with the Production team to create long-term, scalable solutions.
2. Social Campaigns & Fanpages – Developed comprehensive concepts for brand fanpages, from short-term activations to long-term strategies. Collaborated with the Social team to define content direction, art direction, and engagement activities.
3. Digital & Media Campaigns – Created overarching concepts and execution plans for digital campaigns. Worked with the Planning team to develop strategic creative solutions tailored to specific audience segments.
Clients:
Panasonic, Honda, Toyota, Yamaha, Suzuki, Laurier, Attack, HD Bank, Ajinomoto, Golden Gate Restaurants Group, Circle K, AceCook, Kido Group.
Senior Art Director - Isobar (Feb 2018 – Mar 2019) 1 yr 2 mos
Categories: Integrated; Advertising; Digital; Social
Creating the ideas, concepts, stories for Integrated, Digital & Social campaigns.
Creating art directions and outstanding design for brands. Such as Commercial Video, Key Visual, Digital Design, Social Content, Print Design, POSM, etc.
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Clients:
Prudential, Sapporo, L'oreal - Vichy, EVA Air, Bridgestone, La vache qui rit.
Art Director - Bates CHI & Partner (Dec 2016 – Jan 2018) 1 yr 2 mos
Categories: Integrated; Advertising
Creating the ideas, concepts, stories for advertising campaigns.
Creating art directions and outstanding design for brands. Such as Commercial Video, Key Visual, Digital Design, Print Design, POSM, etc.
Clients: Carlsberg - Huda Silver, Nestlé - NAN, Nescafe 3in1, Peugeot Scooter.
Head of Creative - YAN Media Group (Aug 2016 - Dec 2016) 2 mos
Categories: Media Channel; News Pages; Social Ecosystem
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Projects:
UX / UI of YAN News mobile version 2017
UI of Articles Serie Hubs
Junior Art Director - Ogilvy (Aug 2015 – Sep 2016) 1 yr 2 mos
Categories: Integrated; Public Relations; Social; Activation
Creating the ideas, concepts for Below the line campaigns (PR, Digital, Event & Activation).
Creating Art Direction and Design for brands. Such as: Key Visual, Print Design, Digital Design, etc.
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Clients:
Budweiser, Beck's, Unilever - VIM, FCV - Ovaltine, CP - Five Star, Microsoft, Huawei, Castrol, Lazada
Designer - Ogilvy (Jun 2014 - Jul 2015) 1 yr 2 mos
Categories: Integrated; Public Relations; Social; Activation
Creating The Infographic, Social Content, Editorial/AdvertorialI Layouts, UX/UI, Event Print Design, etc.
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Clients:
Budweiser, Beck's, Unilever - OMO, Pond's, VIM, FCV - Dutch Lady, Ford, VISA, Canon.
Design Intern - Ogilvy (Jan 2014 - Feb 2015) 1 yr 2 mos
Categories: Advertising; Digital; Social
Support Creative team. Design UX/UI and Social Content.
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Clients:
Unilever - Dove, Sunsilk
Nestlé - MILO
Smirnoff
Pizza Company
Partime Designer - Web4gsolutions (Jan 2013 - Dec 2013) 1 yr
Categories: Technology; Web/App; Brand Identity
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Clients:
Sabeco
LECTURE EXPERIENCE
Visiting Lecturer - DAS - Design Anthropology School (Mar 2024 - Present)
Subjects directly taught:
- Brand Identity Design.
- Advertising.
- Design Foundation
Visiting Lecturer - Van Lang University (Sep 2020 - Sep 2021) 1 yr
Subjects directly taught:
- Logo Design.
- Key Visual Development.
Visiting Lecturer - VTC Academy (May 2020 - May 2021) 1 yr
Subjects directly taught:
- Fundamentals of Marketing & Branding.
- Creative Development.
- Logo Design & Brand Identity Building.
- Key Visual Development.
- Principle of Visual and Layout.
- Typography.
EDUCATION LEVEL
University of Architecture of Ho Chi Minh City (UAH) (2010 - 2014)
Bachelor of Arts (B.A.), Graphic DesignBachelor of Arts (B.A.), Graphic Design
Grade: Good - Salutatorian of Design Faculty
Hong Bang International University (HIU) (2008 - 2013)
Bachelor of Arts (B.A.), Industrial DesignBachelor of Arts (B.A.), Industrial Design
Grade: Good